More than ever, it's not enough to be a great rider, so what else do you need to do to get sponsored? Today we find out.

Australian BMX Olympian Natalya Diehm during Bloom Jam at Waffle Cup.

The Bloom BMX is back in California, this time for Waffle Cup 2022 in Huntington Beach! Click for footage of practice!

Vans BMX proudly presents, Vans x The Bloom, a collaboration that saw some of the most inspirational women in BMX come together to embark on a tour from northern to southern California. Watch the full video NOW!

A mini-documentary that has been in the works since September, Brant Moore released today a story that follows the life of Bri Welch, a flatlander, an amputee and an inspiration.

Announcing The 2021 Bloom BMX Brand of the Year

Vans welcomes Perris Benegas to Pro! "Welcome to the Vans family, @PerrisBenegas. Named as @TheBloomBMX 2020 Freestyle Rider of the Year, as well as earning top honors at Vans 2019 BMX Pro Cup...

Vans x CULT Presents ‘Trying Times’ Featuring Angie Marino, Dak Roche, and Sean Ricany WATCH NOW ON VANS’ YOUTUBE Costa Mesa, CALIF. (Nov. 18, 2020) – The newest film from Vans x CULT, Trying Times...